Webinar: Speed up problem and customer validation
July 2, 2015
Martyn Evans hosted the second in our SpeedAgile webinar series: Speed up problem and customer validation. In this session, Martyn explored how to unlock development by quickly and deeply understand:
1. The real problem that your digital product or service needs to solve
2. The exact customers who will pay for the solution
Listen to the audio of the session:
The session slides:
Topics covered included:
- Does the problem exist? Will our solution solve it? Will people pay for it?
- Validating your personas
- The interviewing process – how to get the most out of each round
- Applying a scientific approach to interviewing and the Lean Startup approach
- Structured personas and breaking these down
- MVPs (Minimal Viable Products) and the different types
- Paper prototyping
Other insights shared:
- Interview people who give you the insights, the people who experience the problem that you think you’re going to solve
- Identify your assumptions, go out and talk to people
- Prepare for your interviews by knowing your goals ahead of time
- Encourage the end user to talk by using open-ended questions
- Measure the success of an interview by how much you’re listening and not talking – get the chance to hear what the end user has to say
- The key thing about hypothesis: You need to know what you’re looking for, what result will make it valid or invalid?
- Have minimum documentation – take the key pieces that people have strong opinions on, put these on paper, make any notes and share this with the team
- Keep iterating, keep revisiting – this will form a deep understanding of your customer and what’s of most value to them
- There is nothing that replaces hearing the problems you’re trying to solve than directly from the customer’s mouth
You don’t design anything without putting the user at the centre. @martynrevans #SpeedAgile— Unboxed Consulting (@Ubxd) July 1, 2015
Prototype as early as possible, put real things in your users’ hands. @martynrevans #SpeedAgile— Unboxed Consulting (@Ubxd) July 1, 2015
Encourage your end user to talk through open-ended questions, avoid the ‘yes’/‘no’ questions. @martynrevans #SpeedAgile— Unboxed Consulting (@Ubxd) July 1, 2015
Join us for the final session:
We still have one more session in the SpeedAgile webinar series – get your place now.
If you have any questions on this topic, or any topic similar to this, tweet us with the hashtag #SpeedAgile at @Ubxd, or tweet Martyn directly at @martynrevans – we’d love to hear from you.