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This is where we kickstart your journey to digital innovation. This journey often begins with an idea for a new digital product or service, a problem you’re facing or how you might improve an existing solution.

We begin by talking to your customers, as well as internal stakeholders, to listen to their pain points and understand their desired outcomes. Through these interactions, we form personas and user journeys to take forward. Following this, we explore different ideas through simple prototyping, testing these with customers, then summarising our insights in a portfolio of valuable innovative opportunities for your organisation.

What does this look like?

Strategy workshops

Strategy workshops

Engaging your stakeholders in this design process, aligning the whole team around our common goals and vision.

Contextual interviews

Contextual interviews

Face-to-face conversations and interviews with your customers, exploring their needs.

Journey mapping

Journey mapping

Plotting the ideal user journey for your customers, from entry to exit, identifying our opportunities to create value.

Co-design sessions

Co-design sessions

Generating ideas and co-creating early solution concepts through collaborative sketching sessions.

Prototyping

Prototyping

Creating interactive prototypes, testing with your users and generating feedback for improved solutions.

Prioritising opportunities

Prioritising opportunities

Identifying the right criteria and prioritising opportunities, creating our roadmap for development.

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