Unboxed Consulting user research privacy notice

This privacy notice tells you what to expect us to do with your personal information when conducting research.

Contact details

Address:
Unboxed Consulting
60-62 Commercial Street
London, UK
E1 6LT

Phone: +44 20 7183 4250

Email: hello@unboxed.co

What information we collect, use, and why

When inviting you to take part

The personal data we collect from you at this stage could, depending on what we’ve been commissioned to research, include information about your:

• name
• age
• gender
• ethnicity
• disabilities, such as details of any condition that can affect your ability to use a computer
• job title
• email address
• phone number

We may collect additional information, based on the specific topic being researched. For example, if we’re conducting research on a specific service, we might want to know whether you’ve used this service in the past.

We sometimes work with other organisations to carry out research. This can include companies that help us recruit people to take part in research. If we do this, these companies may also collect additional data for which they are the data controller, and their privacy policy will also apply.

During research sessions

In most cases, we’ll collect personal data during the research session. This could be in the form of:

• audio recordings
• video recordings
• screen recordings
• written notes
• photos

Reporting the results

When using your responses in reports or presentations, or sharing with our clients, we will make sure you cannot be identified from your data. Each person taking part in a piece of research will be assigned a code, and any names or other personal and identifiable data will be removed.

Only Unboxed staff working on research projects and Unboxed system administrators will have access to the full original recordings though we may share short audio or video clips with our clients if we have your express permission to do so. The only exception to this is during the transcription and analytics phase (described above) when transcription and analytics services may be used.

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
• Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
• Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information is because you have consented for us to do so for this particular piece of research.

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Where we get personal information from

Directly from you. From the information you have provided in your consent form and the details discussed within the research session.

How long we keep information

The data collected when we invite you to take part will be held for a maximum of 1 year. After this point, we will delete all personal data relating to you, but we might retain reports that contain your anonymised quotes.

For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:           

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Last updated: 23rd September 2025