Agile partnership creates 47% increase in bookings for Contiki Tours

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47% more holiday bookings through rebuilding travel platform

  • Offshore team led overhaul, vastly improving UX
  • Page sessions up 7%, page views up 28% and conversation rates up by 43%
  • Microservices architecture ready for the future

47%

Increase in bookings over previous period

43%

Conversion rate increase from previous period

Improving conversion rates of 10-year-old site

Contiki Tours is a global travel operation, with 150,000+ bookings for 18-35s per year. Contiki needed to revamp its online platform to increase visitor-to-sale conversions and meet expectations of a tech-savvy audience. Something special was needed for the 10-year old site, already tweaked by several other agencies.

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Agile key in move to iterative user-led design and development

Our team closely collaborated with Contiki through agile processes, focusing on rapid delivery of valuable customer features over ‘pixel perfect’ designs. The complete project team consisted of four developers, a Scrum Master, Contiki’s design team and Product Owner, with the total project duration lasting 16 weeks.

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“Our ambitious business objectives around performance and revenue were overwhelmingly met. The project came in on time and budget. Can’t ask for more than that!”

— Simon Larkin, Product Owner, Contiki

A step change in site performance shifts dated business model

The integrated development and design team worked side-by-side and communicated using ‘The Unboxed Way’ and frequent, high-bandwidth, clear and open channels. Contiki were able to re-prioritise their features on a sprint basis as new requirements emerged. Built in Ruby on Rails, with JavaScript elements and Unboxed’s own microservice APIs ensured that we were creating a site to meet Contiki’s future business goals.

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“We had a straightforward and smooth product release, with minimal fuss or user support issues.”

— Simon Larkin, Product Owner, Contiki

Pre-project objectives met: results dropped straight onto bottom line

All project’s objectives have been met or exceeded, with page loading times decreased by 56%, conversion rates increased by 43% and bookings up 47%. The technologies employed are designed to dramatically cut the cost of future improvements.

“The 'Unboxed Way' created a fully integrated team and made offshoring development a reality for Contiki.”

— Simon Larkin, Product Owner, Contiki