News / Event: The £50k Springboard - How to use the first £50k of a digital product to build the business case for the next £500k

posted on: November 5, 2015

Date: Monday 30th November, 9:00am for 9.30am – 12.00pm
Location: Adam House, 7-10 Adam Street, London, WC2N 6AA
Tickets: £95.00 + VAT

How do you prove the concept for a large, new digital product and unlock a full budget, with just the first signed-off £50k… especially when you’re using Agile? Hear from those who have tried, tested and succeeded in doing so - Reed Learning, SH:24 and BBC.

Eventbrite - The £50k Springboard - How to use the first £50k of a digital product to build the business case for the next £500k

Find out how to:

  • Build a business case for a new digital product or the overhaul of an existing one, using the first £50k as a springboard
  • Structure the Agile phases of work to demonstrate value and unlock the rest of the budget
  • Build trust with stakeholders at high risk product phases
  • Communicate value, learning, risk and progress clearly to people unfamiliar with Agile
  • Work with dev partners to nail the first phase to build trust
  • Use the psychology of ‘the money’ to avoid classic Agile stakeholder pitfalls

This event is for those responsible for:

  • Getting a major new software application off the ground
  • Or.. planning a major overhaul an existing online software product
  • Creating the business case for a significant development budget<br/?
  • Defining the pathway from idea to creation of a large digital product or service


Melissa Sabella

Director, Product and Innovation at Reed Learning - @msabella

Melissa Sabella

Every organisation wants innovation and many are even aiming for an ambitious “digital transformation” to stave off this disruption they’ve been hearing about. So why won’t they give you what you need to get it done? We’ll talk about the dynamics of organisations, explaining agile to the finance department and techniques to get the funding you need. Melissa Sabella has pitched unsettling projects within massive global corporates and family run organisations to a moderate degree of success. .

Carrie Bedingfield


Carrie Bedingfield

Carrie will explain the psychology and behavioural economics behind securing new budgets for new initiatives. Understand why ​perception of value is often disconnected from ​actual value - and how to use this rather than trip over it. Carrie is a business communication expert at Unboxed and a guest lecturer at Cambridge University Judge Business School.

Richard Atherton

Management Consultant, Coach & Programme Manager

Richard Atherton

Richard is a consultant with 15 years’ experience. He has led or helped to deliver complex programmes at ITV, BBC and Universal International. He has a big interest in the human condition and organisational culture. He’s a fair-weather yogi and currently working on an Agile-meets-Yoga workshop concept.

Gillian Holdsworth

Programme Director at SH:24

Gillian Holdsworth

Dr Gillian Holdsworth is a public health expert with substantial experience of living and working in Nepal and UK. A fluent Nepali speaker, she is a skilled leader, with an outstanding talent for collaborative working in multi-cultural settings and getting things done. Gillian is currently the public health lead for health protection and sexual health services in Lambeth and Southwark, London, UK. She is the programme director for SH:24, a new online sexual health service delivered in partnership with the NHS for residents of Lambeth and Southwark.

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